how not to become a victim of sales and save friends / Smart things

Most of us, by no hearsay, know the irresistible, arising incomprehensibly wherefrom the desire to spend a considerable and sometimes even indiscreet sum for the purchase of something on the eve of the New Year and Christmas. Of course, every TV, every advertising banner promises miracles in the form of profitable prices or, at least, incredible discounts.

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<p> Maybe, these wonderful profitable prices of sellers make Santa Claus himself set up, in such a way to please adults who do not already believe in him? And here it begins: thanks to "amazing offers" there is an agiotage demand, while many sincerely believe that by giving their money at the checkout, they outwit the store. Some even try to leave the shopping center as quickly as possible, so that sellers do not have time to change their minds and take back the TV with a 70% discount. </p>
<p> The New Year is a time of miracles, but, when it comes to money, miracles, alas, do not happen. Many, especially technically competent buyers understand this, so at sales they either do not buy anything at all, or spend very little. However, there are a lot of people who do not understand why sales should be especially careful. </p>
<p> This year in the West has already passed the so-called "Black Friday" – Black Friday, the last Friday before Thanksgiving Day, in which sales reach a peak with maximum discounts. Since in our country the pre-New Year's shopping hype is still ahead, it seemed to us useful to bring to our readers some advice of the American edition <a href= Arstechnica devoted to how to protect yourself from ill-advised purchases on "Black Friday". So that later it would not be painfully painful for the time and money that was spent unnecessarily.

So,

The main goal of the sale is to force you to buy what you do not need which you would never have thought of, if not for a "profitable" price. As a rule, on sales, try to get rid of the "stale" goods. That is, the technology that people did not want to buy at normal prices.

A substandard, non-functional, unnecessary or already obsolete product is unlikely to bring you pleasure from use after the first joy of buying is gone. That's why on sale it is sometimes better to overpay and buy goods at a lower discount, but the one you really need.

The most "profitable" offers on sale are things that are cheap in themselves. Super-budget nameless Chinese tablets at a discount can be given for delivery at a kiosk with ice cream. However, this does not mean that you must buy yourself this. Many stores still have last year's models of such devices, which apart from disappointment you will not bring anything. Among budget devices, there are quite decent options like Nexus 7 or iPad mini of the past generation. They are even more expensive, but much better in every sense.

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<p> However, on sales there can be really good equipment with a significant discount of 60-70%. However, there is a catch. <strong> The number of really attractive goods is very limited </strong>. The results of these attractions of unprecedented generosity, as a rule, are such that their organizers then have to apologize. </p>
<p> But the main goal is still achieved – in the store an unprecedented influx of customers. Those who do not get a really profitable option (and there will be a majority) will most likely purchase another model at a price close to the usual one. </p>
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Another common trick is a reduction in the inflated price of the goods . For example, various cables that can be bought all year round at a bargain price. On sale you are offered a discount for the same HDMI cable, but from a well-known manufacturer. The price for such a product has been overestimated all year round, and at the sale will be adequate. As a result, it seems to you that you again "deceived the system."

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<p> In addition, often the stores arrange <strong> fake sales </strong>. Each seller on sale must indicate the old price of the goods. So the benefit will immediately catch your eye. However, if you check, it turns out that many goods before the sale did not exist. For example, you buy a laptop with a 50% discount. It's profitable. But if you look at prices on the Internet, it turns out that except this retailer, this laptop is nowhere to be found. It's simple – a cheap laptop appeared in the store a week before the sale at an inflated price, and a few days later, when the sale began, a new, already real price was hanged on him. </p>
<p> In order not to fall for tricks, always compare the prices for the product you like and look for similar models. Do not buy the cheapest, initially substandard and unnecessary things – it's a waste of money. </p>
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